Thursday, 14 October 2021 17:58

First-Ever Vietnamese Automaker VinFast to Debut in North American Market at LA Auto Show


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The Los Angeles Auto Show® announced Oct. 14 VinFast---Vietnam's first global automaker---will launch its brand and products at AutoMobility LA®.

Following LA Auto Show's annual industry and media gathering, the public will have an opportunity to discover and experience Vietnam's best-selling vehicles up close for the very first time in North America.


Held in the top car-buying and zero-emission vehicle market in the U.S., according to J.D. Power 2021, LA Auto Show remains an unparalleled destination for new automakers to launch their brands and products in North America.


AutoMobility LA and LA Auto Show continue to provide startup and legacy automakers convenient and effective channels for reaching target audiences including investors, influencers, media, policymakers and shoppers.


Every new brand entering the North American market has leveraged auto shows; VinFast is the latest in a history of what have become well-known brands to leverage LA Auto Show's platform to introduce products to the American public.


"Los Angeles and the LA Auto Show have always been at the epicenter of automotive and transportation innovation," said Lisa Kaz, CEO and owner of the LA Auto Show. "That's why startups like Karma, Rivian and now VinFast have chosen our global platform to launch their brands and engage audiences creatively, effectively and experientially. We continue to offer new and legacy companies the ideal channels for them to unveil, showcase and demo their latest innovations."


In addition to VinFast, several new automakers will debut at this November's LA Auto Show, including...

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