Tuesday, 13 July 2021 11:07

GM Invests in Advanced Design and Technology Campus in Southern California


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General Motors on July 13 announced a more than $71 million investment to establish a new campus in Pasadena, CA, for GM’s Advanced Design Center operations, a move that will substantially increase the center’s capacity and create more jobs in the area.

The facility’s relocation from its existing space in North Hollywood to the nearly 149,000-square foot campus will make room for expanded advanced technology teams that will help accelerate GM’s goal of zero crashes, zero emissions and zero congestion. The new site is closer to technology centers on the West Coast and creates a recruiting opportunity with its proximity to leading universities and design schools.


The investment also signals GM’s long-term commitment to maintain a physical presence in one of North America’s largest hubs for multidisciplinary design and cutting-edge innovation. The new campus, which sits on 8 acres, will expand GM’s capacity to support emerging business opportunities in areas of advanced technology, software integration and future mobility solutions.


“Having a physical presence in Southern California’s technology epicenter is an integral part of our global design operations and this new innovation campus will not only expand our operations twofold, but offers access to the rich cultural diversity and talent in the region,” said Michael Simcoe, GM vice president of Global Design. “Our positioning will allow us to attract dynamic candidates in fields that will bolster GM’s proven design capabilities and challenge conventional thinking of what our future portfolio of connected products and services can encompass.”


The announcement of the technology campus in Pasadena is part of GM Design’s broader global expansion. GM’s new Design West facility is currently under construction at the Global Technical Center in Warren, MI, and GM recently announced the expansion of the Advanced Design Center in Shanghai, China.


GM’s advanced design team focuses on developing concept and future mobility projects that fall outside the scope of existing production vehicle programs. Creating alternative mobility applications can reveal opportunities for...

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