Thursday, 08 April 2021 12:36

Farmers Insurance Launches FairMile, New Usage-Based Commercial Auto Insurance Program, in Washington State


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Farmers Insurance on April 8 announced it is offering its new usage-based commercial automobile insurance program, FairMile, in Washington state.

With the FairMile program, business owners will now have the opportunity to choose per-mile insurance pricing---providing the opportunity to save on insurance when business vehicles are not being driven.


In addition to potential savings, business owners enrolled in the FairMile program will gain access to the FairMile app, which contains helpful information to review and manage the use of their vehicles.


"Farmers is excited to bring the FairMile program to the small business community in Washington," said Aaron Cruz, product development lead for the FairMile program at Farmers Insurance. "At Farmers, we are deeply committed to innovating based on the emerging needs of our customers. We recognize that all businesses are created differently, but for many, driving operations can change from day-to-day or from season-to-season.


"The FairMile program provides a flexible option for customers who prefer usage-based pricing to address this variability. As an added value, we look forward to providing our customers with insightful vehicle information displayed via the FairMile app. This new offering is just the latest demonstration of our commitment to meeting needs of an evolving marketplace."


Based on an internal survey* of Business Insurance customers, Farmers found:


  • While 33% of business insurance customers were already likely to use telematics technology, nearly 75% were likely to use telematics technology if accompanied by additional savings on their insurance policy.
  • While per-mile pricing expectedly resonated with businesses that were driving less, those that preferred a per-mile pricing concept tended to be smaller in size.


With the FairMile program, premium is based on the actual miles driven in each business vehicle insured by a Farmers Commercial Auto policy. It may be ideally suited to provide potential cost savings to customers that have a seasonal or cyclical business, such as landscapers or florists, businesses where driving is infrequent, or...

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