Wednesday, 03 March 2021 21:35

ProColor Collision Joins California Autobody Association as Corporate Sponsor

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ProColor Collision announced March 3 it has joined the California Autobody Association (CAA), one of the largest nonprofit trade associations of automotive collision repairers in the U.S., as a corporate sponsor.

Launched in the U.S. in September last year, ProColor Collision is an iconic brand owned by Fix Network World. It aims to become a leading player in the American aftermarket business with its focus on outstanding customer service, high standards of repair and state-of-the-art facilities.

“An increasing number of body shops are aligning with ProColor because it equips them with the right proprietary tools and technologies that can help them drive their business with total control," said Peter Polito, ProColor’s general manager for the western U.S. "This essentially gives them the power to experience the ‘local operation, global thinking’ business model.”

The CAA aims to enable the auto body industry to survive and prosper by helping its more than 1,000 members produce a quality repair for the consumer at a fair price for a fair profit. By aligning itself with the CAA, ProColor Collision is keen to empower CAA members to grow their business through their established operational best practices.

The association with the CAA comes close on the heels of ProColor Collision launching the first three of its U.S. locations in February. The three shops---La Puente, Chino and Yucca Valley---are all located in southern California and are part of Fix Network World’s growing family of advanced collision repair facilities.

ProColor leverages established national and global partnerships with insurers, fleets and suppliers to help drive business to its franchisees. ProColor franchise partners receive a host of benefits across the network such as territorial protection, marketing and technical support, advanced training and certification and access to technical infrastructure support for multi-shop operations.


Source: ProColor Collision