Thursday, 11 February 2021 16:43

ProColor Collision Welcomes First Three Shops in U.S.


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Fix Network World on Feb. 11 announced the opening of the first three ProColor Collison locations in its U.S. network, less than five months after expanding its ProColor brand into the American market.

The first three shops---La Puente, Chino and Yucca Valley---are all located in Southern California and join Fix Network World’s growing family of advanced collision repair facilities. ProColor Collision is fast becoming known as a serious force in the aftermarket industry through its proactive focus on network support, continuous training of technicians and technology expertise.

The three shops reflect the determination of their owners, Avalon Holdings USA CEO Ashraf Jakvani, to establish a network of advanced, one-stop collision repair facilities across the state of California. Jakvani has been associated with the U.S. collision and insurance industry for more than 35 years.

“The inclusion of the three locations in the network sees our ProColor Collision brand off to a solid start in the U.S.," said Steve Leal, president and CEO of Fix Network World. "Ashraf and his team are amazing forward-thinkers who understand the importance of being part of an international network and are keen to establish fully functional and advanced collision repair facilities.”

Lou Romo, director of operations at Avalon USA, said they were motivated to join ProColor Collision after being impressed by Fix Network World’s leadership at the corporate level, along with their professionalism in implementing standard operating procedures.

“We were always keen to expand our operations beyond our traditional boundaries. To realize this dream, the support of an established aftermarket network such as Fix Network World is critical,” said Romo. “We were impressed by the ProColor Collision brand’s focus on customer service, as well as the team’s commitment to helping us optimize our operations.


"We are leaning on their rich experience in developing end-to-end collision repair facilities in other parts of the world and sharing those proven practices to help us better service our customers.”

Avalon has also invested in technological and equipment upgrades recently to...

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