...forging two of the leading names in the collision repair industry into one," said Matt Ebert, founder and CEO of Crash Champions. "The decision to rebrand Pacific Elite was the result of a careful strategic review process conducted by the company's leadership team.
"It is reflective of Crash's long-term strategy, which includes leveraging the recognized power of the Crash Champions brand---a proven asset with a strong reputation among consumers, carriers and the broader U.S. collision repair industry. As we close out 2020, I'm excited to officially bring our brand to the West Coast and look forward to growing our presence in the Southern California market and beyond for years to come."
Crash Champions' merger with Pacific Elite created the fifth largest independent collision repair MSO in America. Today, the company's footprint includes 52 locations employing more than 770 team members across six states, including 15 locations in the greater Chicago area; six locations in Missouri; four locations in Ohio; one location in Milwaukee, WI; one location in Davenport, IA; and 25 locations in Southern California.
Source: Crash Champions