Crash Champions, LLC, one of the nation's largest independent collision repair MSOs with a leading presence in the greater Midwest and Southern California markets, announced Dec. 8 its successful rebrand of Pacific Elite, formerly the largest family owned operator of collision repair shops in California.
Crash Champions acquired Pacific Elite earlier this year and began transitioning its 23 collision repair centers to its nationally recognized brand in early November, with the final location changing its banner Dec. 1.
"Since being united with Crash Champions' winning platform, Pacific Elite has benefited from enhanced resources and capabilities for customers, as well as increased growth and future expansion opportunities," said Tim Mullahey, president of Crash Champions and the former CEO of Pacific Elite. "Now with the transition to the Crash Champions brand, these 23 locations will finally take on the full identity of one of fastest-growing MSOs in the collision repair industry, which will help cement the company's positioning in the Southern California market."
As part of the rebrand, all Pacific Elite logo placements, branding and color schemes have been transitioned to Crash Champions. This includes employee uniforms, building signage and all marketing and administrative materials.
"Following the merger and integration process, this rebrand represents the final step in...