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Wednesday, 02 December 2020 18:55

ASCCA Establishes Dick DeLoach Memorial Fund for Late Auto Journalist

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ASCCA recently established the Dick DeLoach Memorial Fund to commemorate his 44-year career as an automotive writer and industry leader. ASCCA recently established the Dick DeLoach Memorial Fund to commemorate his 44-year career as an automotive writer and industry leader.

Index

Dick DeLoach was a humble man. Fifteen years ago, he called me to inquire about writing for Parts & People, a now defunct automotive publication out of Denver. I asked him if he had any experience and his response was “A little.”

But, when he sent me his portfolio, I could clearly see he was underplaying big-time his long and impressive career as an automotive journalist. I looked at his samples from and thought wow---this guy is no slouch.

 

That was the beginning of a great friendship because the folks at Parts & People were just as impressed with him as I was. They immediately hired him to primarily interview the owners and managers of mechanical and collision repair shops nationwide.

 

He was the perfect person for the job---he loved cars, he was an excellent writer and he never missed a deadline.

 

So, that’s why I was deeply saddened when I found out Dick DeLoach, 76, died in Novmeber in Southern California from COVID-19.

 

The Automotive Service Councils of California (ASCCA) and its ASC Educational Foundation (ASCEF) launched a scholarship in his name immediately after his passing.

 

Dick worked in the automotive industry as an editor, writer, blogger and photographer for a number of industry publications, and contributed his time and efforts to industry organizations.

 

He was a regular contributor for consumer and trade publications, such as the aforementioned Parts & People, as well as DUB Magazine, Lowrider, Truckin’, Street Trucks, King of the Street, Street Low, Speed Style Magazine and Hotrod Hotline, among others.

 

Dick was well-known for writing articles that specialized in technology, product guides, how-to articles, celebrity profiles and business features, as well as covering national and regional industry events like SEMA, AAPEX and NACE every year.

 

He began writing for Lowrider Magazine as an original staff member, instrumental in covering the lowrider movement back in 1977. He eventually became the technical editor...


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