I recently saw a film, "The Social Dilemma," on Netflix, and it tells a frightening story.
It’s a documentary-drama hybrid examining the human impact of social networking, with top tech experts sounding the alarm on their own creations.
In the film, they analyze how companies all over the world covet your personal information, including what you buy, what you eat and where you take your car for repairs. They use it to market products and services and try to manipulate what you do in every aspect of your life.
It’s a topic in the press literally every day, so consumers are more aware than ever about their privacy and cybersecurity.
Since the beginning of the year, the California Consumer Privacy Act (CCPA) went into effect, requiring, among other things, auto body facilities to protect customers' personal information. The new law grants consumers the rights to request a business to disclose the categories of sources from which it collects about the consumer, the categories of sources from which that information is collected, the business purposes for collecting or selling information and the categories of third parties with which the information is shared.
Fundamentally, the CCPA is directed at companies that gross in excess of $25 million or sell consumer data. They will now have to reveal specifically the data they collect, and offer consumers the right to remove it and/or stop it from being sold.
CCPA was devised in order to keep consumers from being exploited and currently states like New York, Maryland and Massachusetts are coming up with similar laws to do the same.
CAA Executive Director Richard Johnson has been proactively warning his organization’s membership about the effect of this new law and how it can directly affect the collision repair industry in California.