It’s not uncommon to see celebrities, athletes and other VIPs diversify their income streams with restaurants, clothing and makeup lines and more.
One industry that’s seen an influx of high-profile owners is the car dealership. Earlier this summer, Mark Wahlberg expanded his empire with a new store, and now, Damian Lillard, the NBA point guard for the Portland Trail Blazers, has joined the actor as a dealer with his own store---Damian Lillard Toyota.
Lillard opened the Toyota store in McMinnville, OR, with longtime friend Brian Sanders.
Sanders, the founder of a local nonprofit, told OregonLive.com that Lillard wanted a dealership “that didn’t feel like a car dealership.” To start, it’s called the Lillard Toyota Campus, and it’s littered with Lillard’s touch. There’s memorabilia, ping pong tables and Pop-a-Shot games, which give the campus a feeling of its own.
The dealership also offers custom-designed donuts baked fresh daily, but these aren’t the dealership’s only highlights.
Those who buy a car from Damian Lillard Toyota will enter the Damian Lillard Toyota VIP Club. It gives owners preferred access to Damian Lillard visits and events, including VIP experiences at local wineries, the Evergreen Space Museum and more.