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Wednesday, 04 March 2020 21:10

Mike’s Auto Body Adds Pleasanton Location

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Mike’s Auto Body recently required Gil’s Body Works in Pleasanton, CA, to expand its market in the East Bay. Mike’s Auto Body recently required Gil’s Body Works in Pleasanton, CA, to expand its market in the East Bay. Rick Rehm

By adding new locations strategically to cover more of northern California’s East Bay, Mike’s Auto Body has grown steadily since opening its doors 44 years ago.

Recently, this MSO added its 17th location, when it acquired Gil’s Body Works in Pleasanton, CA. With the ultimate goal to expand its market and fortify its presence along the Highway 680 corridor, Mike’s Auto Body has long been interested in doing business in Pleasanton, a growing area with approximately 80,000 inhabitants.


Already with two locations each in Concord and Walnut Creek and one each in Lafayette, Pittsburg, Antioch, Brentwood, Richmond, Vallejo, Napa, Fairfield, Alameda, Fremont, San Ramon, its ADAC location in Antioch, and now in Pleasanton, Mike’s Auto Body has now blanketed the entire East Bay.

Gil’s Body Works originally opened in Dublin, CA, in 1988, and moved to Pleasanton 13 years later. The facility is roughly 10,000 square feet in size and located close to the city’s downtown area.


This acquisition is strategic and a great match for Mike’s Auto Body, according to the company’s Brennan Rose.


“We were extremely lucky that the people at Gil’s gave us the opportunity to sit down and discuss our company culture with them,” said Rose. “One of our primary goals was to make their family business, a family business, just like us.


“It is definitely an ideal situation for Mike’s Auto Body because of their operational standards, overall facility structure and employees fit our business model perfectly,” Rose said.


Veteran Manager Tony Castagnetto has agreed to oversee the operations at the new Pleasanton location to make sure that everything keeps rolling along during the transition period.


“We’re confident that our new team will hit the ground running and enable us to operate seamlessly while we add our DRP partners and implement our company culture here,” Castagnetto said. “Just like us, Jeff Gil has a lot of long-term quality employees, and we want to make them part of our family at Mike’s Auto Body.


“We don’t want to re-invent the wheel because Gil has a great reputation for doing outstanding work and their customers are loyal,” he said.


Rose said any expansion has challenges, but by emulating his company’s system and culture, their success rate is high.


“We would like to recognize our team for their hard work and dedication,” Rose said. “Our incredible people have enabled us to flourish and expand within our current region and enter new markets over the years. As owners, we know all too well that it takes a strong, focused management team and great employees to make any business successful.”

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