Auto giant Tesla is coming to town.
The City Council granted approval June 25 for the Carlsbad Raceway Specific Plan allowing the Carlsbad Industrial Park a conditional use permit for Tesla, an electric vehicle company, to develop a dealership and repair shop at 3248 Lionshead Ave.
The site is 125 acres and includes all 28 lots with a 54,000-square-foot building, which includes 35,000 square feet for an electric vehicle repair shop.
As part of the specific plan, only electric vehicle sales are permitted. Sales of hybrid vehicles are not allowed.
Carlsbad will be the fifth location for Tesla in San Diego County, according to the company’s website. There are two service centers, one in Oceanside and the other in Kearny Mesa, while there are two stores and galleries at San Diego UTC and Mission Valley. The Carlsbad location will be part showroom and service center.
Angie Prowse, Tesla’s lead architectural manager in North America, said the showroom will consist of all Tesla models, although customers have the option of ordering their vehicles either on site or through the company’s website.
Delivery of the vehicles will take place at the Carlsbad location. As for the city, she said the company, which was founded by Elon Musk in 2003 and is based Palo Alto, has been attempting to break into Carlsbad for some time.
The company has pulled its permits and is expected to open in September.
“Carlsbad is a very large market for us and we’ve been trying to get into this city,” Prowse said. “We are extremely excited to open this location and serve our customers who currently have to travel further distances to get their services.”
Tesla did look at potential spaces at Car Country, however, nothing fit the needs of the company. Car Country is an anchor for the city’s sales taxes and a popular destination among many living throughout the county.