Monday, 11 November 2019 07:49

ASA Northwest Hosts Inaugural ATE East, Gives Back to the Community

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Attendees enjoyed networking with industry peers during meals and breaks. Attendees enjoyed networking with industry peers during meals and breaks. ASA Northwest


On Oct. 25-26, ASA Northwest produced its Inaugural Automotive Training Expo East (ATE East) at the Doubletree Hotel in Spokane, WA.

The event featured two days of training with some of the best instructors in the collision repair and automotive industries. Butch Jobst, chairman of ASA Northwest’s Board, stated, “With this being the first ATE East event, I just had to make the trip to Spokane to see how ATE East would go and to be available to help where needed … What an awesome event!”


The training schedule began on Friday, Oct. 25, with “The Power of the Phone: The hidden cost of a bad call” with Maylan Newton, Greg Marchand’s “The Technician Service Advisor Challenge,” David Hobbs’ presentation on ADAS, and technical training taught by Lonnie Horn, Eric Scharping and Gary Smith. Friday’s lunchtime keynote presentation, “Stopping Long Enough to Consider What Lies Ahead,” was presented by Bill Haas and sponsored by The Group Training Academy.


On Friday afternoon, Newton discussed “Confident Selling,” Haas addressed “Strategies to Avoid Procrastination,” and technical training was provided by Smith, Scharping, Horn and Hobbs. Collision repairers enjoyed the opportunity to learn more about the industry, network with peers, and indulge in a complimentary taco bar during Friday evening’s Sponsor Appreciation Reception. The reception was sponsored by MOC, Federated Insurance, Broadly, O’Reilly Auto Parts, Northwest Tire Dealers Association, DrivelinesNW.com, TRC, Benefit Consultants Northwest, Interstate Batteries and Cardconnect.


ASA President and Executive Director Jeff Lovell said, “All of the attendees had a chance to meet and thank some of the sponsors of ATE East.”


During Saturday’s breakfast, Jobst enlightened attendees about ASA Northwest’s iTAC Apprenticeship program. Then, Chairman Elect Bryan Kelley highlighted some of the benefits of membership in the association.


After breakfast on Saturday, Marchand presented “Exceptional Customer Handling Skills,” and Matt Winslow discussed how to “Super Charge Your Front Counter Skills.” In addition to more training provided by the previously mentioned instructors, Saturday’s seminars were taught by Adam Robertson, Chris Martino, and Brandon Mathews.


Smith presented Saturday’s keynote on “Major Change Impacting Our Industry.” Lovell stated, “Gary gave a great keynote and shared with us his unique perspective on a possible answer.”

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