Tiffany Silva is a second-generation shop owner whose father Ed Cichon opened Accurate Auto Body in Richmond, CA, 36 years ago.
In 2017, she and her husband/co-owner Dan Silva opened a new 27,000-square-foot state-of-the-art facility that fixes 150-200 cars every month. For the past 15 years, Silva has served the California Autobody Association (CAA) by holding every office available within the organization, as well as being the president of the organization’s East Bay Chapter since.
Q: How long have you been a chapter president for CAA and how has the industry changed during that time?
A: I became a board member of the East Bay Chapter in 2012 and became the chapter president in 2013 and the state president in 2019. I’m currently the president at the chapter and state levels. The technology has changed everything drastically within just the last six years.
Q: You've been able to line up some interesting and informational chapter meetings, including with BAR, ALLDATA and CCC. Are there other collision-related companies and/or organizations who want to speak at upcoming meetings of East Bay CAA?
A: I promised our chapter members that when I became president, we would only hold a meeting if the subject would bring some level of value to them. I realize that we’re all busy running our own shops and spending time with our families, in addition to navigating through the ugly commute times we have here in the Bay Area. If I hold a meeting, I want to make sure that the subject is relevant to what’s happening in today’s industry. I want people to come to a meeting or watch it later and get some real value out of it. One of the obstacles is that it’s often a challenge to find speakers who are local or willing to come to speak without paying them for their flight and hotel stay. If there is a company that would like to present to any of our chapters, please contact me at firstname.lastname@example.org.
Q: By embracing technology, CAA has developed several new methods to communicate with its members who can't regularly attend meetings?