The California Autobody Association (CAA) said good-bye to its executive director, David McClune, at the beginning of the year so he could focus on his health and family after 17 years of service.
As a result, Don Feeley stepped down from the organization's executive committee and is now the volunteer non-paid interim executive director while an ad hoc committee is formed to search for a permanent full-time executive director. Past President Ted Stein has assumed Feeley’s vacated position on the executive committee on an interim basis as this 51-year-old organization institutes a new series of changes.
Autobody News recently sat down with Feeley to discuss this transformational period for CAA, as they will soon be looking for a new executive director and developing new technology as they enter an exciting time.
Q: One of the main things that you've been working on is CAA's new data portal that was unveiled last month. Tell us about your new portal and how it will help the organization.
A: We're calling it CAATube, like YouTube, and its purpose is two-fold. If a member ever has a question about any particular product, topic or data, this portal will enable them to quickly get answers with an informational video. We are also asking our corporate sponsors to feature videos about their companies and even introduce their local reps in each area to our members in some instances.
This is the direction we're headed now because we realize that in addition to a website, we also need a digital portal where people can co-exist and access information easily. We've been working with Mark Claypool and Spring McCann at Optima Automotive, the company that helped us develop our site several years ago, and they're doing an excellent job. It's accessible to CAA members and non-members alike, but as you delve into the more value-based information, you're going to have to be a member.
The goal is to drive people to our website and provide genuine value for the industry, including our sponsors. [This includes] relevant information that is up-to-date and helpful for all parties involved. The idea is that people will go to the portal before picking up the phone, thereby saving time and accessing data more easily.