Twitter You Tube Facebook Autobodynews Linked In

Tom Franklin

Many of the body shops I have called upon are located in neighborhoods that have slid downscale over the years. In these areas, most of the people who come in for autobody repair travel quite a distance. They are old customers who keep coming back or those sent to the shop through an insurance or other referral program. 

Many times over the years, I've written about the power of trust. Most shop owners already know that customer trust is a major key to continuing business from that customer. 

Over the years, I've provided numerous shop owners and managers with marketing strategies and procedures that they agreed would increase their business significantly. The only problem was they somehow couldn?t find time to put the strategies and procedures into practice. Running a body shop is a demanding activity. 

Successful shops step outside the existing business model to develop processes that improve productivity and profitability. Don Long's approach to productivity and profitability at Keyes Collision Center in Van Nuys, California, is an example of how the team concept can be enhanced to improve shop efficiency. 

Collision repair facilities in several provinces in Canada, enjoy profits that U.S. shops are missing out on. They have been recycling non-deployed OEM air bags since the first installations fifteen years ago. The Insurance Corporation of British Columbia, approved their use in 2002. Hundreds of non-deployed OEM air bags have been tested in Canada and the U.S. by credible organizations over the years with no problems and no reported failures of air bag modules themselves.

"If you keep on growing, you will always be out of your comfort zone." - Modern Proverb

Many shop owners have told me this has been an unusually difficult year. The last few years home owners have been on a re-financing spree and were able to spend some of the proceeds of their accumulated equity. Now that interest rates are up along with adjustable mortgage rate increases, that additional cash is no longer finding its way into the economy. It seems more accident victims are taking the money and running rather than using it to fix their vehicles. Along with all of this, higher gas prices are causing many people to drive less, and perhaps to have fewer accidents.

Holidays can be a difficult time for the body shop business. Happy shoppers are focusing on spending their money for sweaters, ties, toys and other gifts - not auto body repairs. Unfortunately for many of them, more than 20 percent of fender-benders and banged-up bumpers occur in shopping area parking lots.

Page 10 of 10