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Stacey Phillips

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Stacey Phillips is an award-winning writer for the automotive industry based in Southern California. She has more than 25 years of experience as an editor and writer and has assisted a wide range of businesses and fields. In addition, Stacey has co-authored two books.

 

She can be reached at stacey@radiantwriting.com. 

 
Wednesday, 23 February 2022 08:41

GM, Lucid Motors & Rivian Share EV Collision Repair Considerations

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Representatives from GM, Lucid Motors and Rivian spoke at the SCRS OEM Collision Repair Technology Summit. Pictured, left to right, are Kye Yeung, European Motor Car Works; Ron Reichen, Precision Body & Paint; Dan Black and Kelly Logan, Rivian; Andrew Hall and Andy MacDonald, Lucid Motors; and Jennifer Goforth and John Eck, GM. Representatives from GM, Lucid Motors and Rivian spoke at the SCRS OEM Collision Repair Technology Summit. Pictured, left to right, are Kye Yeung, European Motor Car Works; Ron Reichen, Precision Body & Paint; Dan Black and Kelly Logan, Rivian; Andrew Hall and Andy MacDonald, Lucid Motors; and Jennifer Goforth and John Eck, GM.

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Sales of alternative power vehicles, including electric vehicles (EVs), currently represent about 5% of all U.S. light-vehicle sales---but that share is expected to reach 45% by 2035, according to research by the Specialty Equipment Market Association (SEMA).

GM, Lucid Motors and Rivian representatives discussed the unique vehicle platforms they have developed and how their offerings differ from traditional vehicles during the OEM Collision Repair Technology Summit at the 2021 SEMA Show. The session was part of the Society of Collision Repair Specialists (SCRS) Repairer Driven Education (RDE) Series.

 

Following their presentations, a panel discussion was moderated by Kye Yeung, president of European Motor Car Works, and Ron Reichen, owner of Precision Body & Paint.

 

The session explored the construction and repair considerations and opportunities, and how the collision repair industry will need to adapt.

 

“The inevitable growth of this market makes the perfect fit for a summit that has always had an eye on the developing landscape of modern vehicles, with a focus on emerging trends that influence vehicle repairability and collision industry preparation,” said Aaron Schulenburg, executive director of SCRS.

 

The following is an overview of some of the highlights during the session.

 

GM

 

During the OEM Summit, GM representatives Jennifer Goforth and John Eck, collision manager for GM, discussed the OEM’s EV strategy and the GM Collision Repair Network.

 

Goforth shared information about the steps GM is taking to help transform the automotive industry and some of the newest technologies being used to maximize power, range and flexibility.

 

“We’re looking at technologies we need today and in decades to come and we’re investing heavily in those new technologies to bring them to market,” she said. “We can’t go forward alone; that’s why we are here today.”

 

She said GM is passionate about its zero crashes, zero emissions, zero congestion strategy.

 

“The key to this vision is electrification,” said Goforth.

 

The electric architecture being used to power the OEM’s newest technologies, such as Ultifi and Periscope, is GM’s Vehicle Intelligence Platform.

 

Goforth also discussed GM’s research and development in regard to safety.

 

“At GM, safety is in our DNA. There is nothing more important than...


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