...within the collision industry since its inception. We’ve found the program is held in high regard and has been widely accepted by repair facilities.
The Honda and Acura Certified Collision Program provides several improvements, but the most important is enhanced and absolute customer recognition. The new program will effectively leverage the Honda and Acura brands by triggering instant recognition in the larger population, and more importantly, our Honda and Acura vehicle owners.
With ProFirst, customer recognition was an uphill effort---not just for American Honda Motor, but also for our certified shops. We understood and heard our certified shops loud and clear over the years in regard to changing the program’s name. We have been working toward this change for a long time and I am thrilled to finally address the long-held need for an immediate brand connection between our customers and our certified shops.
What are some of the program’s highlights and how does it differ from the former one?
The ProFirst Certified Collision Program included free access to the Honda and Acura Service Information System, Honda and Acura parts catalogs, dedicated regional collision market managers, a customized plaque, promotional items and a Honda and Acura shop locator listing.
Building on this incredible value, the Honda and Acura Certified Collision Program provides immediate customer recognition, more effective advertising logos and a newly redesigned plaque---which is a huge improvement over the ProFirst Certified plaque and will showcase the multiple years a shop has achieved certification.
In addition, there will be an annual certification fee. American Honda Motor has held the same price point since the program was first launched. After evaluation, we felt...