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Stacey Phillips

Stacey Phillips photoStacey Phillips is a freelance writer for the automotive industry based in Southern California. She has 20 years of experience as an editor including writing in a number of businesses and fields.

 

She can be reached at sphillips.autobodynews@gmail.com. 

 
Friday, 12 June 2020 19:32

Dean Fisher Shares Insight About CARSTAR Franchise Model and Predictions About Industry

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Dean Fisher, current president of the Collision Group for Driven Brands and prior COO and president of CARSTAR. Dean Fisher, current president of the Collision Group for Driven Brands and prior COO and president of CARSTAR.

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From the time Dean Fisher was very young, he was a car enthusiast.

In addition to running his own customization business, a car wash and owning several CARSTAR stores over his career, Fisher has been part of the CARSTAR family for more than 40 years. He was recently named president of the Collision Group for Driven Brands, the parent company of CARSTAR.

 

In all of his roles, Fisher said he has been open to change.

 

“I embrace it and teach others to embrace it as well,” he said.

 

Despite the recent changes taking place in the industry due to the coronavirus, Fisher said he is keenly focused and optimistic about the industry.

 

Autobody News reached out to Fisher to learn more about CARSTAR, the company’s franchise model and future predictions about the industry.

 

Q: How did you get involved in the industry and decide to join CARSTAR?

 

A: I was a "motorhead" from a young age and loved minibikes and go-carts. I actually bought and sold nine cars before I was 17-and-a-half years old.

 

Fortunately, I met a couple of customizers who I worked with for a while, and then started my first business when I was 21 years old---a customizing shop called Auto Creations.

 

After 15 years running that company, I diversified and opened a car wash, an oil and lube center, and in 1991 decided to join CARSTAR and build collision repair shops. I became very involved at CARSTAR and worked with a team of people to design what is now called the EDGE Performance Platform. EDGE is the proprietary training program exclusively for CARSTAR stores, focused on improving the “three Cs”: closing ratio, cycle time and the Customer Satisfaction Index (CSI.)

 

I’ve held a variety of roles at CARSTAR since joining the organization and became the vice president of service and operations in 2013. Two years later, I was named COO and held that position until I became president of CARSTAR. Just recently, I transitioned to be the president of the Collision Group for Driven Brands.

 

It’s amazing to be in this arena and I really enjoy it. I love Driven Brands’ entrepreneurial spirit.

 

Q: What would you like the industry to know about CARSTAR?

 

A: I love to say that our greatest asset is our franchisee base. CARSTAR consists of entrepreneurs who are self-thinkers, and the owners are usually very involved in their communities. We are champions of the independent repair center and our goal is to bring them all of the pieces and parts needed so they can compete against consolidators moving into their markets.


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