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Stacey Phillips

Stacey Phillips photoStacey Phillips is a freelance writer for the automotive industry based in Southern California. She has 20 years of experience as an editor including writing in a number of businesses and fields.

 

She can be reached at sphillips.autobodynews@gmail.com. 

 
Friday, 03 April 2020 21:07

Collision Industry Business Leaders Help Chart Your Course Through the Coronavirus Pandemic

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Dean Fisher, President of CARSTAR

 

The safety of our customers and team members is always our first priority, and we are taking steps to protect the health and wellbeing of our team and customers.

 

We have implemented a number of precautions based on the advice of the Centers for Disease Control, the World Health Organization and other health authorities to minimize the risk of the transmission of COVID-19 for both team members and customers alike.

 

Following the municipal, provincial, state and federal guidelines for health and safety that are local to the repairers remain paramount during this COVID-19 pandemic. Increased rates of cleaning frequently touched surfaces, spaces and property is a common directive as well as making hand sanitizers and disinfectant wipes more available to both customers and employees.
 
Jim Keller, President of 1Collision Network

 

1Collision has addressed our locations as a group in regard to safety precautions by issuing bulletins, holding group web meetings and conducting discussions with shops about the ways they are protecting employees and customers. 

 

To help capture traffic to your door, educate consumers on the vehicle disinfecting measures they can take, as well as the policies and procedures your repair facility has implemented. 
 
In the sales process, especially during a shrinking market, it’s critical to educate consumers about making the proper repair facility choice. By using effective sales and closing techniques, and writing a complete and accurate repair plan, it will likely be the difference between breakeven and a respectable profit. 
 
On the financial side, I recommend managing your numbers daily; close more sales and manage all costs, especially labor and parts.

 

With monthly building payments, whether you are in a lease or a mortgage, have conversations with the bank or building owner to delay a payment or two to help weather the storm. Analyzing all expenses to cut costs and being more efficient is always a good exercise.

 

Also, grant programs are becoming available on both a federal and state-by-state basis, that are potentially beneficial to collision shop owners.   


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