Wednesday, 22 September 2021 14:37

Auto Body Shop Chooses ALLDATA to Save Time, Make Better Repairs

Written by Autobody News Staff
Quality Color & Collision in Greenwood, SC, is part of a dealership group but repairs all makes and models, making ALLDATA's products invaluable. Quality Color & Collision in Greenwood, SC, is part of a dealership group but repairs all makes and models, making ALLDATA's products invaluable.


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When Mark Ventrillo joined Quality Color & Collision in Greenwood, SC, as its fixed operations director in early 2021, his assignment was to improve its management of the collision repair industry's most valuable resource---time.

Quality Color & Collision
Location: Greenwood, SC
(864) 223-0586

Facebook: @QualityNissanSC
Twitter: @QualityNissanSC


Company At a Glance...
Type: Collision Repair

Facility Employees: 14
In Business Since: 1997
Number of Locations: One

DRPs: Eight
Production Space: 21,000 square feet


"Everybody sells time, everybody pays for time and they pay for nothing extra," Ventrillo said.


Fortunately, he knew exactly how to do that.


"That's where ALLDATA comes in," Ventrillo said.


Ventrillo introduced the Quality family of dealerships-attached collision repair center to ALLDATA's scanning and diagnostic software, specifically ALLDATA Collision, ALLDATA Collision Advantage and ALLDATA Diagnostics.


Alldata Oct 2021 SOS QCC 2

Fixed Operations Director Mark Ventrillo said time is money in the collision repair industry, and "that's where ALLDATA comes in."


ALLDATA Collision has everything an auto body technician needs for OEM-accurate repairs and liability protection, including body and frame sectioning, handling of new materials, evolving technologies such as hybrids and panel replacement, and more, while Collision Advantage works with it to analyze estimates and flag OE-required repairs.


ALLDATA Diagnostics has ALLDATA Collision built in to a device that plugs into any tablet, making it a portable, professional-level scan tool.


The I-CAR Gold Class shop is most familiar with the makes sold by the dealerships---Chrysler, Dodge, Jeep, Kia and Nissan---which makes ALLDATA even more valuable when another make comes in for repairs.


"Let's say a BMW comes in and we need the specs---ALLDATA has all that," Ventrillo said. "If we're not sure of [remove and replace] procedures, ALLDATA has all that."


Ventrillo linked ALLDATA's programs to CCC Intelligent Solutions' estimating software to produce a seamless---and accurate---process from scan-in to scan-out.


"Everything links in, everything can be emailed to [the insurance company] and they pay the bill," Ventrillo said. "{Estimates] that used to take an hour and a half to two hours can be done in 10 minutes."


Ventrillo, originally from New York, has an optical engineering degree and 30 years of experience in the collision repair industry, first as a hobbyist collecting and fixing up British cars, which he eventually turned into a business.


He then worked stints as a bonded appraiser and a dealership service department manager, running nearly 45 dealerships over the years, and has worked for GM and NADA.


"You name it, I know it about cars, or that's what they tell me," Ventrillo said.


When the owner of the last dealership group for whom Ventrillo was working sold his business, Tracey Terrell, owner of Quality Color & Collision---who Ventrillo called a good business owner, open to change---asked Ventrillo to...

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Last modified on Wednesday, 22 September 2021 14:51