Wednesday, 22 September 2021 10:14

Today’s Collision Repair Center’s Journey to OEM Success with the Car Bench Muraena

Written by Autobody News Staff
Today’s Collision Repair Center’s Malden, MA, location is so pleased with the Car Bench Muraena’s versatility and ease of use, it is planning to buy more. Today’s Collision Repair Center’s Malden, MA, location is so pleased with the Car Bench Muraena’s versatility and ease of use, it is planning to buy more.


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After graduating from trade school, Bobby Cobb worked in the collision repair industry for eight years as a painter.

Today's Collision Repair Centers
Location: Chelsea, Malden, Stoneham and Danvers, MA
(781) 321-6080 ext. 310

Facebook: @TodaysCollision
Twitter: @todayscollision
Instagram: @todayscollision


Company At A Glance…
Type: Collision Repair
Facility Employees: 72
In Business Since: 1989
Number of Locations: Four
Combined Production Space: 45,000 square feet


In 1987, with help from childhood friend Kevin Kyes, he started his own small collision center.


Two short years later, the business was doing well enough that Cobb and Kyes decided it was time to expand. Today’s Collision Repair Center was founded, in Chelsea, MA.


A lot has happened in the following 32 years.


Car Bench Oct 2021 SPS 2

Owner Bobby Cobb said the Car Bench Muraena is a great piece of equipment, and appreciates the fact it’s approved for multiple OEM certifications.


“We started out with a great reputation and had the drive to grow,” Cobb said of the reason behind the business’s success.


Cobb and Kyes started hiring employees and taking on more work. In 2003, the business had grown to the point where a second location was needed, and Today’s in Malden was founded.


With continued success, Today’s opened a third full-service location in 2017 in Stoneham, MA. Shortly thereafter in 2020, Cobb recognized the need for a fourth “express” location. Today’s Danvers focuses on light collision repair work, such as dent removal and paint.


Today’s has 72 employees between the four locations, of whom nearly a third have worked for the company for at least a decade. They repair an average of 375 vehicles every month, of all makes, both domestic and imported.


“As owners, we continue to remain hands-on within the business,” said Cobb. “While we may not work on the cars directly, we are involved in the day-to-day running of all aspects of the company. We continue to remain involved and focus on staying current on trends in the industry and change as the industry changes.”


Today’s four locations are I-CAR Gold Class. They have put in the work to achieve certification from several OEMs, including Jaguar, Land Rover, Mercedes-Benz, Honda, Acura, Subaru and Tesla. In 2020, Today’s Collision Malden was ranked among the top seven Tesla Certified Collision Centers nationwide.


Though DRPs are not permitted in Massachusetts, Today’s Collision has partnerships with several insurance providers. The independently owned shops have also partnered with several area dealerships to provide collision repair services.


Most OEMs require collision centers to purchase and use specific equipment in order to be certified to service their vehicles.

“We specialize in high-end OEM certifications and prioritize investing in state-of-the-art equipment and facilities,” Cobb said.


In 2019, Today’s Malden location began the chase to become certified with...

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