Wednesday, 22 September 2021 09:17

Small MSO Doing Big Things with Help from ELEVATE Advisors

Written by Autobody News Staff
Chesapeake Collision, with three locations in the Baltimore, Annapolis and Washington, D.C. area, uses CCC’s ELEVATE to improve every aspect of their customer service. Chesapeake Collision, with three locations in the Baltimore, Annapolis and Washington, D.C. area, uses CCC’s ELEVATE to improve every aspect of their customer service.


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CCC is well known in the collision repair industry for helping auto body shops by providing robust data and technology they can use to improve their businesses and succeed at a high level. From the minute a customer calls or walks into a shop to when the customer receives the vehicle back in pre-accident condition, CCC’s software plays a role in almost every aspect of every repair.

Chesapeake Collision
Locations: Randallstown, Huntingtown, Pasadena and Glen Burnie, MD
(410) 414-2177
Facebook: @collisionhero
Twitter: @collisionhero


Company at a Glance...
Type: Collision Repair and Custom Paint
Facility Employees: 50
In Business Since: 1999
Locations: Four
Combined Production Space: 50,000 square feet


However, what many in the collision repair industry don’t know is CCC offers consulting services outside of technology. CCC’s ELEVATE Services is like having an expert consultant on your team dedicated to making you a better company.


Since 1990, collision professionals have used CCC technology to run a shop, but now ELEVATE is teaching them how to succeed by driving meaningful, sustainable outcomes.


Chesapeake Collision, a mini MSO with four locations in the Baltimore, Anne Arundel County and Southern Maryland areas, has been using CCC’s ELEVATE for the past year.


CCC Oct 2021 SPS 2a

Chesapeake Collision knows every vehicle in each of their locations is an important part of the big picture and CCC’s ELEVATE is a part of it.


Chesapeake Collision is highly regarded for being a veteran-owned company that runs its facilities as a well-oiled team. Its owner, John Botek, graduated from the U.S. Naval Academy in Annapolis, MD. The company proudly calls itself “Collision Heroes” and actively supports the U.S. Naval Academy Alumni Association, Wounded Warrior Project and Hero Dogs (Service Dogs for America’s Heroes), among others.


Another graduate from the U.S. Naval Academy is Lyle Burnham, the go-to guy at Chesapeake Collision when it comes to coordinating the overall ELEVATE program. To keep everyone in the loop and tap into all of the program's benefits, Burnham holds weekly meetings to discuss ELEVATE and how his management team can optimize it.


ELEVATE offers a highly personalized, practical consultation service to help reach business goals and optimize shop operations, as well as improving customer satisfaction, according to CCC’s website.


Advisors complete a comprehensive analysis to identify unique challenges for individual shops and strategies to address them. Their formula includes reviewing staff roles and responsibilities, standardizing and improving processes and documentation and finding ways for each shop to deliver an excellent customer experience.


One of the best parts of using CCC ONE is being able to work with CCC’s local representative, Kevin Bennett, Burnham said.


“As a former body shop owner, he’s about as real as they come,” said Burnham. “I could tell right away Kevin is not just another software salesman, but he...

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Last modified on Thursday, 10 February 2022 11:02