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Thursday, 20 May 2021 17:00

ECR Improves Color- and Personality-Matching with Sikkens

Written by Autobody News Staff
By identifying key indicators and traits of top performers in various roles, ECR and AkzoNobel are working to develop a platform that will help shops increase employee longevity and build a more stable core. By identifying key indicators and traits of top performers in various roles, ECR and AkzoNobel are working to develop a platform that will help shops increase employee longevity and build a more stable core.

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In June 2020, European Collision Repair (ECR) converted to a new paint line: Sikkens by AkzoNobel.

European Collision Repair
Locations: Jonesboro and Sandy Springs, GA; Antioch and Nashville, TN
(678) 973-4379
europeancollisionrepair.com

Facebook: @ECRSoutheast
Twitter: @european_repair

Instagram: @europeancollisionrpr

 

Company at a Glance…
Type: Collision Repair
Facility Employees: 80
In Business Since: 1979
Number of Locations: Four
DRP Programs: Two
Combined Production Space: 105,000 square feet

 

According to Andrew Suggs, vice president of the four-shop MSO, “Sikkens’ clearcoats are the best product on the market---they edge out the competition on cost and quality. The fully tintable sealers from Sikkens changed the game by allowing ECR painters to reduce basecoat usage, which saves money while getting a better product and improving efficiency.”

 

AkzoNobel partnered with ECR for the transition.

 

“We did one location at a time, with AkzoNobel spending a week in each shop, and then our head painter, Eric, would follow up with an additional week at the shop. By the time we wrapped up, Eric had dialed into the product’s nuances and was able to get our last couple guys up to speed very quickly,” Suggs said. “AkzoNobel and ECR worked as a team, and that joint effort made the conversion process incredibly easy.”

 

AkzoNobel June 2021 SPS 2

ECR’s painters love spraying with Sikkens from AkzoNobel because “they edge out the competition on cost and quality.”

 

While Suggs is extremely pleased with the cost and quality of the Sikkens line, that’s not what he raves about most.

 

“Our main reason for choosing the Sikkens line was the extras. A good painter can spray with any high-quality paint, but what do the paint suppliers offer beyond paint, in terms of business development, growth and analytics?”

 

Studying psychology in college has impacted the way Suggs runs ECR.

 

“I tend to look at things differently. Each person is unique, so their responses vary; you can’t expect one person to view things the same as another, but when you understand people---how to talk to them, motivate them---you maximize their potential and their output. That leads to better workers, but first you have to understand their psyches.”

 

Suggs offered an example: “People respond better to colors than words, so our shops are...


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