Thursday, 20 May 2021 09:35

Rick’s Auto Body Committed to Axalta’s Top Notch Products

Written by Autobody News Staff
Rick’s Auto Body has been using Axalta products since the 1990s and can’t imagine wanting to switch brands. Rick’s Auto Body has been using Axalta products since the 1990s and can’t imagine wanting to switch brands.


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The collision repair industry holds a plethora of challenges for auto body shop owners who intend to deliver high-quality repairs.

Rick’s Auto Body Inc.
Location: Missoula, MT
(406) 549-5400


Company at a Glance…
Type: Collision Repair
Facility Employees: 34
In Business Since: 1979
Number of Locations: One
DRP Programs: Nine
Production Space: 18,000 square feet


With OEM certifications rapidly becoming more important and technical, shops like Rick’s Auto Body in Missoula, MT, rely on paint suppliers to remain steadfast and provide value beyond the products they sell.


Rick’s Auto Body sprays with Cromax® CHROMAPREMIER®, and owner Paul Flores shares, “We have used Axalta products since the 1990s. They were leading the industry and we wanted to do the same in our market.”


“Axalta’s products are top notch, but the business development aspect, especially the business councils, has brought tremendous value to our organization,” Flores added. “Our local rep, Gene Fenske, as well as every Axalta client under his service, has been great to work with. Whenever we had complications with a product, Axalta has helped us navigate the situation as quickly as possible.”


Rick’s Auto Body was founded in 1976 by Rick Booth as a part-time business doing total-loss rebuilds, custom painting and restoration work before he expanded his hours to full-time status in 1979.


Axalta Ricks Auto October 2019 SPS 2

Axalta’s flawless finishes allows Rick’s Auto Body to produce superior repairs that keep customers coming back.


Over the decades, Booth focused on growing his brand and reputation until beginning the process of selling the shop to Flores in 2013. He officially retired in 2019 after completing the transaction of selling the entire business to Flores.


The shop is an 18,000-square foot facility employing 34 collision repair professionals who repair an average of 200 vehicles each month. In addition, Rick’s Auto Body holds nine DRP contracts and is certified in FCA, Ford, Ford Aluminum, Nissan, Hyundai, Honda and Subaru.


According to Flores, “I believe our production model sets us apart from other shops. We have dedicated disassembly/blueprint teams, body teams and paint teams. This increases our production capacity and provides greater benefits to our customers in reduced wait times to schedule for repairs and to decrease repair cycle times.


“Our focus on OEM certifications and providing our customers with OEM certified repairs is important. This involves a heavy commitment to on-going training, equipping and tooling in every area of the business. Our team is also highly dedicated to improving upon our communication skills---both internally and with our customers and business associates,” Flores said.


“OEM certifications are huge. First notice of loss has been captured by insurers; however, advanced telematics will...

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Last modified on Tuesday, 14 September 2021 15:11