Wednesday, 23 September 2020 18:57

CARSTAR Owner Keeps Up with Industry Changes

Written by Autobody News Staff
CARSTAR Ellis Brothers Collision in Milford, MI, boasts “one of the coolest waiting rooms in the business,” according to owner David Ellis. CARSTAR Ellis Brothers Collision in Milford, MI, boasts “one of the coolest waiting rooms in the business,” according to owner David Ellis.


The CARSTAR Ellis Brothers Collision facility consists of 11,500 square feet, where three technicians repair an average of 50 vehicles each month. The I-CAR Gold Certified shop participates in five DRP relationships with insurers and also offers paintless dent repair services.


“What makes our shop unique is our ability to work on everything from compacts to motorhomes, from jet skis to golf carts, from door dings to frame jobs, and we have one of the coolest waiting rooms in the business,” Ellis said.


Advances in technology constantly create rapid updates to how collision repair processes are performed. Staying up to date on these changes requires a solid support system, which can be a challenge for independent shops.


CARSTAR Oct 2020 SPS 3

David Ellis decided to pursue the CARSTAR franchise network opportunity “in order to keep up with the changes in the industry, to up my game and to have access to the tools, technology, training, analytics, metrics and nationwide warranty that will set me up for success in this rapidly changing industry.”


“The industry is changing each model year, and our focus is on staying current on these changes,” Ellis said. “We have to scan every vehicle, and we spend a lot more time educating the consumer from the moment they drop their vehicle off.”


According to Ellis, “We have adapted to the collision repair industry’s changes by purchasing the latest equipment and information technology programs. We use both of those to research repair methods to ensure we execute a complete, safe and quality repair every time. CARSTAR continues to remind and encourage us to acquire OEM certifications since this industry is rapidly heading in that direction. CARSTAR has even provided the contacts and some of the resources we need to hit the ground running.


“In addition, we are able to call upon other franchisees who’ve already obtained OEM certifications, and I’m amazed by their experience and willingness to help new franchisees to succeed,” Ellis continued. “CARSTAR supports our endeavors to improve our business, and I recommend independent shop owners explore the CARSTAR franchise network opportunity. If you don’t have the support to move forward, you’ll continue to get left behind… or worse.”


To download a PDF of this article, click here.




To read more auto body shop profiles from the October 2020 Shop & Product Showcase, click here.


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