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Thursday, 13 January 2022 16:38

Maaco Mansfield, TX, Owners Honored with Terry Taylor Award

Chris Porcelli, left, vice president of strategy for Maaco, presents the Terry Taylor Award to Keita and Robert Reid. Chris Porcelli, left, vice president of strategy for Maaco, presents the Terry Taylor Award to Keita and Robert Reid.

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Each year, Maaco recognizes its top-performing franchisees for outstanding sales growth, leadership and operational excellence.

This year, Robert and Keita Reid, owners of Maaco Mansfield, were honored with the Terry Taylor Award. The Terry Taylor Award is presented each year to a quiet hero within the Maaco family who is involved and gives back to their community.
 
Robert moved to the U.S. from Jamaica when he was 17 to attend college. Passionate about cars from a very young age, he worked as a helper in an auto body shop while earning his degree in mechanical engineering. 
 
After Robert spent 14 years in corporate America developing skills in managing manufacturing operations and driving continuous improvement, he decided to become a business owner, and opened his Maaco franchise in 2017. By his second year, Robert had nearly doubled his revenue, and the business has continued a steep growth trajectory ever since.
 
In 2021, Robert’s growth led him to add 7,000 square feet to his facility and 2.5 acres of land to accommodate his expanding needs. In the spirit of continuous improvement, he invested in all the equipment necessary to keep up with the latest technology, and his shop has become both I-CAR Gold certified and a member of the elite group of Maaco Diamond Certified shops.
 
“We create standards that we execute with discipline and rigor, and because of that we have built a reputation for quality work and customer satisfaction that has helped fuel our growth,” said Robert Reid. “Referrals and repeat customers have been instrumental to our growth.
 
“The Maaco business model is robust, and the current market climate is working in our favor, resulting in...


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