Wednesday, 06 October 2021 16:18

Mercury Insurance Launches MercuryGO for Arizona Drivers


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Mercury Insurance announced the company has made its usage-based insurance app, MercuryGO, available to drivers in Arizona to help improve driving skills and traffic safety.

The app acts as a virtual driving coach, providing skill scores that give real-time feedback about driving behavior.


Mercury auto insurance policyholders who enroll to use the app immediately receive up to a 10% participation discount. Then, when MercuryGO customers renew their policies, they could receive a discount of up to 40%, depending upon their driving score.


"MercuryGO is an app that will help to keep Arizonans safe while on the road," said Mercury Insurance Director of Product Management David Lane. "Designed to keep drivers of all ages and experience levels focused on the road, MercuryGO may also help reduce the number of car-crash related fatalities and serious injuries."


The Arizona Department of Transportation reports there were 1,057 motor vehicle traffic fatalities in 2020 despite lower traffic volume. This is the highest level in 12 years.


The MercuryGO app generates a driving skill score, calculated based on categories closely correlated with car crashes: excessive speeding, hard braking, distracted driving (i.e., phone motion and screen interaction) and road type.


Cambridge Mobile Telematics (CMT), Mercury's technology partner, is the world's largest smartphone telematics provider, winning multiple awards. CMT is the pioneer of usage-based insurance with smartphones (in 2012), the measurement of phone distraction (2013), behavior-based insurance (2014) and real-time crash alerts with roadside assistance (2015).  


"Mercury Insurance is utilizing the DriveWell platform to help drivers reduce distracted driving, speeding and hard braking by keeping them engaged and providing timely feedback," said Ryan McMahon, CMT's vice president of insurance and government affairs. "MercuryGO will help make Arizona roads safer and has the potential to reduce the number of car collisions, injuries and fatalities."


CMT's research shows 37% of all car trips in the U.S. in 2019 involved significant driver phone distraction; between 7 a.m. and 7 p.m., that figure rises to...

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