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Friday, 13 April 2018 22:58

Shop Strategies: CO Business Introduces Method of Applying PDR to Repair Process

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Axiom Accident & Hail Repair is applying a unique business model to the collision repair industry.

With extensive backgrounds in the automotive industry, Bill Park, Ryan Hampton and Tony Frasher joined forces about a year ago to establish The 300 Advantage, a catastrophic hail staffing company. The partners also have businesses in accident and hail repair, Cat-Hail Insurance claims management, and a platform technology firm to support the various entities and the market at large.


Autobody News recently spoke to Bill Park, CEO, to find out more about these companies and their vision for the future. Park previously owned four collision repair shops in Arizona before selling to an MSO in 2009. He has built and sold various companies over the years and said his passion is to grow successful businesses where people enjoy showing up to do awesome work. 


Q: Can you tell us about the 300 group and your areas of focus in the collision repair industry? 


A: The vision of our company is to create a variety of high-value niche businesses within the automotive smart repair industry worldwide. Previously, Ryan had started a business called The Hail Company, which used a unique approach to support local paintless dent repair (PDR) businesses in medium hail frequency markets. The model was to plug into existing local PDR companies when a storm hit their area and become their hail management partner. 


Last year, we amalgamated that company into a new entity called The 300 Advantage and plan to grow and scale it in a larger way. We help body shops staff for catastrophic hail damage and have currently placed about 600 technicians across the country. 


Q: What is the technology platform that the 300 group has created? 


A: About four years ago, we created what we call PDR Mobile Solutions. The back office support system is referred to as PDR BOSS. PDR Mobile Solutions is a full enterprise application that is specifically designed for catastrophic hail management. It can be used on mobile devices and includes estimating, integrated scheduling, a call center, workflow management and production. 


The technology provides a very transparent connection among body shops, PDR companies and insurers. We call it a ‘One Entry Technology’ that connects the entire supply chain for catastrophic hail.


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