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Thursday, 25 May 2017 18:29

Creating a Customer Care Culture, Finding and Inspiring Staff To Support It

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TrappMcNaughton May17 Rigina

McNaughton taught WIN Conference attendees about the importance of potential employees possessing the right traits and high emotional intelligence.


On the final day of WIN's 2017 Educational Conference in Denver, CO, Steve Trapp of Axalta Coating Systems and Rigina McNaughton from Salsapants, Inc. discussed "Creating a Customer Care Culture, and Finding and Inspiring a Staff to Support It."

Stressing the importance of the HR process, Trapp stated, "We need to retain the people we have and attract new people. Then we need to take care of them all."


To begin the recruiting process, businesses need to become the "employer of choice." Trapp explained, "First, determine what makes your business special, and then include these factors in your employments ads. You should also post an employment resume on your website to demonstrate what makes you so unique."


Effective methods for advertising include employee or customer referrals, window signage, company websites and social media, as well as advertising on local high school and college job boards and initiating internships. Trapp cautioned, "Younger employees have to know there's a career path, so it's important to recognize people's aptitude; we need to rethink what direction these impressionable people entering the industry go."

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