NextDoor, a private social network, has been around for a decade, but recently, the Independent Garage Owners of North Carolina (IGONC) has received a lot of questions from member shops about the benefits of NextDoor and how to manage their account.
According to Kim Walker of Shop Marketing Pros, “NextDoor is a great place to make connections in your neighborhood and let people know who you are as a business.”
During “The Shop Next Door: Using NextDoor for Your Shop” on Feb. 23, Walker recommended shops sign up for an account if they aren’t already using it. NextDoor boasts more than 10 million users and is located in 90% of U.S. neighborhoods.
“It’s another social network that allows you to get involved with your local neighborhood,” Walker said.
Businesses that join NextDoor receive two free posts each month.
“Use your posts wisely: be helpful, connect, let neighbors know you’re there to help, educate,” Walker advised. “Share website, blog or social media content on NextDoor. While you should be fun and engaging on Facebook, it’s okay to be more promotional on NextDoor, though it’s always a good idea to be fun and engaging.”
NextDoor allows businesses to create local deals, and Walker recommended being clear in the offers made to entice new customers, using images to make it more interesting for users, and telling them to mention NextDoor when scheduling in order to track the effectiveness of using the network.
Shops can claim their listing on NextDoor by going to business.nextdoor.com. It is important to add the company logo and provide all requested information, including hours, location, address, phone number and photos.
“Make sure your logo is sized properly and looks good when you upload it," Walker suggested. "You want to put your best foot forward and represent your brand the way you want it to be seen.
“Add a number of good photos also,” she continued. “You want people to experience your business on NextDoor the same way they will when they walk in your door. Make sure to include a photo of...