Porsche Cars North America, Inc. is teaming up with Morehouse College in Atlanta to launch a new scholarship for business majors and a guest lecture series that will expose students to the global automotive industry.
In the first year of PCNA's first-ever gift to a college, the Porsche Scholarship will benefit 10 sophomores, juniors or seniors majoring in business administration or economics and have at least a 3.3 grade point average. The funds will assist students with tuition as well as room and board expenses.
Through its collaboration with Morehouse, PCNA hopes to provide greater access to post-secondary education on an ongoing basis, while also inspiring students to pursue careers in the automotive industry.
Beginning this spring, PCNA will also launch a virtual, in-classroom guest lecture series with Morehouse to bring real-world perspective from the automotive sector to course curriculum. PCNA will lend its expertise to students in courses such as customer relationship management and advance corporate finance, followed by other areas of study in years to come.
"Porsche supports institutions that share our commitment to the connected goals of quality education and social equity," said Kjell Gruner, president and CEO of PCNA. "Morehouse College is an acknowledged national model for developing the next generation of leaders, and a logical partner in our hometown of Atlanta.
"As a brand dedicated to delivering dreams, I am proud we can contribute to student development at Morehouse and cultivate a stronger connection between these future leaders and the mobility sector."
"On behalf of Morehouse College, I would like to thank Porsche Cars North America for working with us to expand academic opportunities for our business students," said David A. Thomas, president of Morehouse College. "Choosing Morehouse as the site of PCNA's first college scholarship program shows that Porsche is committed to academic excellence and the development of leaders of color.
"We look forward to collaborating with Porsche experts in our classrooms and hope that this relationship will be...