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Thursday, 07 January 2021 19:54

Making All the Wright Moves for All the Right Reasons

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It’s a family business with Adrian Wright's husband Derek, left, and father Harold, right, all working together at Wright One & Paint in Augusta, GA. It’s a family business with Adrian Wright's husband Derek, left, and father Harold, right, all working together at Wright One & Paint in Augusta, GA.

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...great online reviews and referrals from satisfied customers, she said.

 

“We have never had a DRP because we want to work for our customers, not the insurance companies. We looked at a few of them but realized that when you sign up, it provides you with volume, but they can tie your hands about how to fix the cars. I don’t want to skimp or cut corners to save money by compromising our work.”

 

A source for new talent is badly needed, and finding top-notch collision repair professionals has become problematic, Wright said.

 

“I have come to the conclusion that not many people can do these jobs," she said. "We have difficulty finding good painters and techs, and it’s a little scary because our crew is getting older and some of them will be retiring eventually.”

 

Wright knows the value of a skilled and experienced estimator, tech or painter, she said.

 

“I have some people who are a huge part of our team and if we lost any of them, it would affect us in a big way. That’s why we keep them happy and hopefully busy.

 

"It’s a fine balance because I am their friend and I know their families, but at the end of the day, I’m their boss. We have fun and we love to laugh and eat and it all works because there’s a lot of respect and love there.”

 

As a woman owner/operator, Wright used to run into a little sexism now and again, but now people know who’s in charge and holding the reins.

 

“When I first started here, customers, mostly male, would come in here and ask for my father, like I wasn’t even there,” she said. “It was frustrating and eventually it stopped when people saw that I was running the business.”

 

Wright has a bright future in the body shop business because she’s only 37. Her father, 63, wants to work another 10 years, but Wright realized a while back he has no plans to ever retire.

 

“Starting this shop was his lifelong dream and I know he’s proud of what we have done here. I’m continually learning and working to improve the shop in order to provide a good service to our customers and solid careers for our employees.”

 

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