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Thursday, 07 January 2021 19:54

Making All the Wright Moves for All the Right Reasons

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It’s a family business with Adrian Wright's husband Derek, left, and father Harold, right, all working together at Wright One & Paint in Augusta, GA. It’s a family business with Adrian Wright's husband Derek, left, and father Harold, right, all working together at Wright One & Paint in Augusta, GA.

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...performing quality work at other shops. It took a little while, but pretty soon the phones started ringing.

 

“It just took some time to establish ourselves and so people could find us,” Wright said. “We did some billboards and some television commercials at the beginning, but most of our work comes from word-of-mouth and referrals.”

 

The shop now employs 14 people and was repairing 80 to 150 vehicles monthly prior to the pandemic. In April, Wright had to make a series of lifechanging decisions on the fly.

 

“When we found out, my first impression was this is crazy,” she said. “I kept telling myself that we were going to be OK, but yes---I was definitely worried.”

 

Luckily, Wright hasn’t had to furlough or lay off any of her people because of the pandemic.

 

“We are a family here and we want to keep it that way,” she said. “The Collision Industry Foundation gave all of my employees a nice check for $500 and in went right into their pockets without any strings attached as part of its emergency relief program. It was a blessing and much needed at the time.”

 

While many body shop owners and managers reluctantly take classes and go to shows like SEMA or NACE, Wright aggressively pursues knowledge about new equipment and products with a passion.

 

“When I first started, I relied on trade magazines to keep me informed---that’s where I learned a lot,” she said. “I also love going to SEMA because that’s where I can take classes, meet reps and see new things that I can use to be a better shop. This industry is changing all the time with aluminum vehicles, ADAS systems and diagnostics, so there is more training required than ever.”

 

As a non-DRP shop, Wright has to rely on...


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