Monday, 16 November 2020 16:21

IGONC Delivers Value to Members Through Series of Educational Webinars

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The Independent Garage Owners of North Carolina (IGONC) offered more than a half dozen educational opportunities in October for the local automotive and collision repair industries.

“Since the ASTE had to be cancelled, we’ve pivoted to focus on more virtual training sessions for members," said Tricia Sauls, executive director of IGONC. "We’ve restarted our monthly chapter meetings, and we’ve created a members-only Facebook page. A lot of out-of-state members have recently joined the association, and since everything is virtual right now, it’s the perfect time to build value for them as well as our local members.”


IGONC has offered members, as well as non-members in some cases, access to important industry information through its educational webinars.


“One of our board members has been doing a great job persuading our vendors and sponsors to teach our members, so we hosted one in-person training session and six educational webinars last month,” Sauls said.


The association kicked off its educational series Oct. 19 with a socially distanced, in-person preview of Dale Carnegie’s “Leadership and Communication” at Carfix in Garner, NC.


“Attendees learned a lot of leadership skills, and the meeting was very well-attended and interesting,” according to Sauls.


The next evening, David Roman of My Repair Shop Marketing taught a webinar entitled “How to Create a System to Attract and Hire Rockstar Technicians and Service Advisors.”


During this members-only event, Roman explained the importance of understanding and being specific about what a shop is seeking in an employee. He shared interviewing tips...

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