And with Independence Day just hours away, the whole "Flag, Bible, Shotgun with your Ford Pickup" thing shouted 'MERICA! in the best way possible. It's difficult to imagine that anyone in the town of Chatom was offended, if moving five cars in three days is any indication. There were no reports of protestors, picketers, or other assorted buttinskies ... except for the jittery folks in Dearborn.
Ford wasn't responding to inquiries at press time, and I get the feeling they'd just like the whole thing to go away.
It's easy to understand, if not condone, Ford getting all nervous about a local dealer giving away firearms. Although they weren't exactly just giving them away, or even making it any easier to get a shotgun than the law allows. But just because the usual busybodies hadn't yet taken notice and made an international fuss about those awful rednecks giving shotguns to children under the car show loophole (bear with me: they make stuff up, and I'm just playing along), doesn't mean it wasn't about to happen. And Dearborn probably doesn't want any unnecessary headaches.
Still, it wouldn't have killed them just to say something like, "Ford Motor Company does not approve or condone of any dealer promotions, and we trust our local franchisees to make decisions in best accordance with their customers' needs." Ford could have washed its hands of the matter, without annoying the very people who tend to like flags, Bibles, shotguns, and cars and trucks "built Ford-tough."
"Ford-Wuss" doesn't have quite the same ring to it, but maybe it's a better fit for an international corporation trying desperately not to offend anyone.