Since it opened in 1998, Master Body Works has been family-owned and-operated and, more importantly, focused on moving forward.
The fact that the company has managed to do just that while under the direction of a female owner and founder just makes the company’s success that much sweeter.
Starting originally with just paint and body work, Master Body Works President Joyce Duren Weiser said she started putting in alignment machines after a few years of focusing on collision repair.
Over the years, Weiser has continued to expand. The business now offers a 24-hour wrecker service with three tow trucks, alignment, tires and mechanical repairs, in addition to paint and body work.
“We found that [offering more] allowed our cars to get in and out faster than having to wait to take them to a mechanic’s shop,” Weiser said.
Around mid-February, the new, state-of-the-art and expanded mechanics shop in the back of the large building on U.S. Highway 19 was opened, allowing Master Body Works to continue to offer the company’s quality service.
“The expansion for the mechanic shop is very exciting, and we did everything top-of-the-line,” Weiser said. “It’s very amazing.”
Given its success and recent expansion, Master Body Works’ business model has obviously worked. But Weiser said there were many people in the community who doubted her in the beginning.
“I can remember when I put the first alignment machine in, there were comments made around town: ‘Oh, she doesn’t know what she’s doing. That’s so stupid,’” Weiser said. “When I bought my first truck, they made the comment, ‘Oh, she’s so stupid; she doesn’t know what she’s doing.’ At that point, I was the only female in the industry, so I dealt with a lot of that. But we just kept moving forward. It all worked, and now we think we’ve just got something that is amazing.”
Weiser said she’s been told that the new mechanic shop is one of the nicest shops south of Atlanta, and it’s the only body shop in the area that offers mechanic work to clients as well.