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Stacey Phillips

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Stacey Phillips is an award-winning writer for the automotive industry based in Southern California. She has more than 25 years of experience as an editor and writer and has assisted a wide range of businesses and fields. In addition, Stacey has co-authored two books.

 

She can be reached at stacey@radiantwriting.com. 

 
Wednesday, 07 September 2022 09:26

Shop Strategies: Florida ‘Shop of the Future’ Focuses on OEM Certifications, Building a Culture & Customer Reviews

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The team at Collision Care Xpress in Pompano Beach, FL. The team at Collision Care Xpress in Pompano Beach, FL.

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Robert and Christina Molina, owners of Collision Care Xpress, often tell customers no job is too big or too small. They take pride in building trust with customers and offering the latest auto body repair and paint technology at their Florida facility. 

Robert has always had a passion for cars. In 2008, during the Great Recession, he worked as a body shop manager for Cadillac and Hummer outside of Ft. Lauderdale, FL.  
 
“The whole world was on fire back then,” recalled Robert. “I thought it was a great time to open a shop of my own.”  
 
In 2010, Robert and Christina found a location in Pompano Beach, FL, just north of Fort Lauderdale, to open their body shop. For the first few years, Robert was a one-man show. “I did everything, including estimating, body repairs, welding, pulling, painting and dealing with insurance companies,” he said.  

 

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Collision Care Xpress’s four buildings each have a different focus: DRP, electric vehicle repairs, combustible engine repairs and fleet repairs.
 
Christina was a nurse at the time.  
 
“Those first years, she was concerned that I had left my job to open my own business,” recalled Robert. “I told her it’s going to be something special one day.” 
 
The shop focused on custom restoration work, which helped them get through the early years until they built up the collision side of the business. 
 
“Christina paid the bills and kept me alive there,” said Robert. “With her support, I was able to continue chasing my dream and was determined not to give up.” 
 
I talked to Robert and Christina about their focus on OEM certifications, building a culture and other initiatives that have made the business successful over the years.  
 
How did you begin building the business to what it is today? 
 
Christina: In 2015, I had just given birth to our second child, and instead of returning to nursing, I decided to stay on board and help Robert run and grow the business. 
 
Working there was a natural feeling because my dad was a mechanic for 40 years and I was always at his shop or at the drag races with my family. I have photos of myself in a diaper with grease from head to toe.  
 
Robert and I purchased our first freestanding building in 2016, about a mile from our original location. It was really scary. We were promised...


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