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Stacey Phillips

Stacey Phillips photo

Stacey Phillips is an award-winning writer for the automotive industry based in Southern California. She has more than 25 years of experience as an editor and writer and has assisted a wide range of businesses and fields. In addition, Stacey has co-authored two books.

 

She can be reached at stacey@radiantwriting.com. 

 
Thursday, 30 September 2021 10:34

Shop Strategies: Marketing Effort at Tony’s Body Shop Pays Off

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Tony's Body Shop is run by Jay Flores, his wife, Evelyn, their children, Jayson, Jaycob and Jasmine, Jay’s older sister, Maria, and his cousin, Adrian. Tony's Body Shop is run by Jay Flores, his wife, Evelyn, their children, Jayson, Jaycob and Jasmine, Jay’s older sister, Maria, and his cousin, Adrian.

Index

...come back and tell their family and friends about us.

 

I’ve been successful with it so I’ve kept it going. My father was once told by a man in Argentina that if you do the best job you can for the car you are working on today, don’t worry about where the next car is going to come from. In essence, he meant that if you do a good quality job, you’ll always be busy. It’s a very basic concept but so true.

 

In addition to television, what other types of marketing have you found helpful?

 

There’s no silver bullet. There are many facets. As the writer Tom Franklin said, “The spider that weaves the largest web catches the most flies.” In marketing terms, it simply means that the shop that “weaves the largest web” will capture the most business.

 

Shop Strategies 4 Aluminum web

The Aluminum Room at Tony’s Body Shop.

 

One area where the majority of shops get an “F” is having a really good website. It seems everyone you know can build a website but people who truly understand SEO are hard to find. A professional website should include a blog or content about your business, make it easy to find the address and phone number and look good on a phone, tablet and computer. I found it really helpful to have access to my website so I can fix an error and add content without being held hostage by a company.

 

Marketing your business can even include simple things like writing thank-you notes to customers, spending time doing follow-up phone calls to ensure they had a good experience and giving them a treat when you deliver the car. We give customers a bag of peanuts with a tag that says, “Courtesy of Tony’s Body Shop.” We take a proactive approach because we want our customers happy and coming back.

 

Having good reviews is very important. People looking for a body shop are going to Google you and my business philosophy is that customers are always right even if they are wrong. You want customers coming back to your business and telling others about it. Of course, there are exceptions when a customer is too hard to deal with but that doesn’t mean you have to fix that car the next time.

 

Overall, it’s important to make customers happy so they...