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Stacey Phillips

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Stacey Phillips is an award-winning writer for the automotive industry based in Southern California. She has more than 25 years of experience as an editor and writer and has assisted a wide range of businesses and fields. In addition, Stacey has co-authored two books.

 

She can be reached at stacey@radiantwriting.com. 

 
Thursday, 30 September 2021 10:34

Shop Strategies: Marketing Effort at Tony’s Body Shop Pays Off

Written by
Tony's Body Shop is run by Jay Flores, his wife, Evelyn, their children, Jayson, Jaycob and Jasmine, Jay’s older sister, Maria, and his cousin, Adrian. Tony's Body Shop is run by Jay Flores, his wife, Evelyn, their children, Jayson, Jaycob and Jasmine, Jay’s older sister, Maria, and his cousin, Adrian.

Index

...capturing jobs when they come to your door and basic business practices. It was awesome and I learned a lot.

 

I encourage people to leave their cubby or shop and go somewhere to sit in a classroom and learn. By talking to industry participants and touring shops, it helps you build a better business. Business is business; it doesn’t matter if you sell pizza, work in a janitorial company or in collision repair, you need to understand basic accounting.

 

Why is it important to create a business or marketing plan?

 

Many businesses struggle because they have no business plan or marketing plan. They haven’t sat down and thought things through and don’t have accurate knowledge about what it takes to operate a successful business.

 

Shop Stategies 1 Body Repair web

Tony’s Body Shop prides itself on providing a quality repair to customers by following OEM procedures.

 

In order to survive in business, you need a marketing plan. How else are you going to bring people to your front door? There is no such thing as luck. It’s hard work and planning. You’ve either written a marketing plan and are successful, or you failed the plan and are struggling.

 

I recommend writing a two-page marketing plan outlining how you are going to get customers to the front door. Marketing is like a diamond that has many facets.

 

What types of marketing have you implemented at Tony’s Body Shop?

 

I started using television as part of my marketing plan a long time ago. When I moved to this building 15 years ago, it was twice the size of my prior location and I wanted to ensure all of my past customers knew we moved. I didn’t want to lose my customer base. I’m no different than an insurance company that wants customers to renew and re-sign their policy. I’m looking for customers to...