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Stacey Phillips

Stacey Phillips photoStacey Phillips is a freelance writer for the automotive industry based in Southern California. She has 20 years of experience as an editor including writing in a number of businesses and fields.

 

She can be reached at stacey@radiantwriting.com. 

 
Thursday, 30 September 2021 17:34

Shop Strategies: Marketing Effort at Tony’s Body Shop Pays Off

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Tony's Body Shop is run by Jay Flores, his wife, Evelyn, their children, Jayson, Jaycob and Jasmine, Jay’s older sister, Maria, and his cousin, Adrian. Tony's Body Shop is run by Jay Flores, his wife, Evelyn, their children, Jayson, Jaycob and Jasmine, Jay’s older sister, Maria, and his cousin, Adrian.

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Tony and Isabel Flores opened Tony’s Body Shop in Oxnard, CA, in 1965. Considered to be hard-working business people by their friends and family, the couple taught their children good work ethics from an early age.

Their son, Jay, found they were struggling financially and began working at the small mom-and-pop shop after graduating from college. He now operates the family business with his wife, Evelyn, their children, Jayson, Jaycob and Jasmine, Jay’s older sister, Maria, and his cousin, Adrian.

 

The family business is located about two miles from where it originally opened more than 50 years ago, and the Floreses pride themselves on providing a quality repair to customers by following OEM procedures.

 

Autobody News talked to Jay about the challenges small businesses face and how Tony’s Body Shop has been successful through its marketing efforts.

 

Shop Strategies 2 Front of shop web

Tony’s Body Shop is located in Oxnard, CA, about two miles from where it originally opened more than 50 years ago.

 

What challenges are small businesses facing right now?

 

One of the biggest issues I see in the industry is that business owners truly don’t understand financials and know if the boat is sinking or floating. They don’t understand their true costs to operate so they may be giving the farm away and not even know it.

 

About 20 years ago, I joined the AkzoNobel Acoat Selected program to learn about financials. I was educated about profit and loss statements, balance sheets and writing a business plan and marketing plan. The program really helped me and I’m still part of it today. It allows me to meet with other shop owners and talk about what’s happening with the industry so I know what I need to do to stay current.

 

I also participated in the 3M ARMS course, which is an older class that talked about...


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