Tuesday, 03 December 2019 10:34

ASA Florida Ends 2019 On a High Note With Debut of Foundations Training and Trade Expo

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On Nov. 9, ASA-FL hosted its inaugural Florida Foundations Training and Trade Expo at the Daytona International Speedway in Daytona, FL.

According to ASA-FL Executive Director Mary Steele, “2019 has been a long-awaited year for ASA Florida with many positive changes. The icing on the cake was, for certain, our Foundations Training & Trade Expo at the iconic Daytona Speedway which attracted 250 attendees, over 14 National trainers for quality training classes, and over 30 vendors to start off 2020.”


“Our vision was to Work Smart, Train Smarter. Shops could simply text to register for an event. Networking is such a powerful tool; in fact, it is priceless,” Steele continued.


During the event, ASA-FL welcomed a special guest to kick off their program benefiting veterans. “Community service is essential,” Steele explained. “The Land 4 Heroes Project helps our veterans. Country Music Star Colton James was there to bring the message of helping through the power of music and share the passion.”


Foundations featured a full day of training classes as well as a vendor expo with topics on a wide variety of topics including ADAS, social media, profitability and more. Renowned industry instructors included Jimmy Lea, Jeremy O’Neal, Sara Fraser, Aaron Stokes and many others. During lunch, the expo was held, providing attendees with an opportunity to network with industry peers and vendors.


On Sunday, Nov. 10, attendees who chose to stick around enjoyed a Daytona Speedway Tour, including a 90-minute all-access tour and an opportunity to explore the 2.5-mile track from various vantage points. After the tour, attendees visited the new Motorsports Hall of Fame of America.


Overall, ASA-FL’s Inaugural Florida Foundation’s Training and Trade Expo was deemed successful. Steele stated, “The ASA board, kindly dubbed ‘Team Daytona,’ has proven that working together, communicating, and exceeding expectations is what ASA-FL stands for, and we can also have fun doing what we are passionate about!”


Due to the favorable responses received from foundations attendees, ASA-FL plans to expand foundations to two full days of training on Nov. 13-14, 2020 with a return to the racetrack on Sunday, Nov. 15.

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