Thursday, 26 May 2022 09:47

On The Lighter Side: Leno Tells Ford CEO He's A "Truck Guy" After Driving F-150 Lightning

Written by Dan Mihalascu, InsideEVs


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Jim Farley visited Jay Leno to show him the Ford F-150 Lightning, turning the famous "car guy" into a "truck guy."

Jay Leno received a special guest recently at his garage, Ford Motor Company's CEO Jim Farley. The Blue Oval's big boss came around to show Jay the company's most recent electric vehicle, the F-150 Lightning.

The first thing Jay wanted to know was how hard the F-150 Lightning was to sell to the bean counters at Ford and Farley admitted that it was tough convincing them that an electric full-size pickup truck was what the company needed.
Initially, the team were treating the project like a compliance vehicle that would have to sell in low numbers (20,000 vehicles was the initial target) because the company would lose money on every one of them. That is where Jim Farley stepped in, demanding a radically different approach.

The F-150 Lightning needed to be profitable for the company, competitive with other electric trucks, and affordable to buy. Naturally, these seemingly conflicting attributes generated many heated discussions, with Farley acknowledging that the electric pickup was a big challenge for the team. It wasn't easy to electrify and digitalize an American institution like the F-150 full-size truck.

Actually, Ford's various departments were arguing about this truck more than almost any vehicle Farley has seen in his career. After putting the project on the right track, the automaker...

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