If you haven't checked out the latest Volvo Trucks advert, you might be in for a treat.
Following in the tradition of Volvo's penchant for great stunts, their latest commercial is something that needs to be seen to be believed.
Volvo Trucks has just released a new advert featuring four trucks stacked on top of one another. Not only that, but Volvo Trucks' president, Roger Alm, can be seen standing on top.
It is part of an advertising campaign to highlight the launch of not one, but four new iterations of some of their cab-over trucks; the Volvo FH, Volvo FH16, Volvo FM and Volvo FMX. These trucks are Volvo's most popular ranges and account for around two-thirds of the company's sales.
The new video was created to demonstrate the sheer power and strength of their latest trucks. By stacking four trucks to form a 15-meter, 58-tonne truck tower, the new video certainly is a testament to Volvo's engineering.
The unusual film is set in the dead of night and starts by showing the truck tower as a huge monolith glowing in the distance. As it moves forward, we see wolves in the foreground and catch a glimpse of a female driver.
As the film reaches its climax, complete with smoke and lightning, we see the man standing on top of the truck tower is Alm.
The video will be available a day before the official release of their revamped cab-over range of trucks in Europe. Make sure you check out their social media sites to watch it for yourself.
"This is our biggest launch ever at Volvo Trucks. They will have a huge impact on our customers’ profitability and ability to compete both for business and the best drivers," said Alm. "I´m used to being on top of things, but for me, shooting the truck tower was definitely an unusual day at work. And let’s just say I have a certain respect for heights. I´m a down to earth guy."
Is the Volvo truck stack real or CGI?
Volvo's latest PR stunt was shot in late 2019 at their testing ground just outside Volvo's hometown of Gothenburg, Sweden. Amazingly, the vast majority of the advert is real, with only some of the visual effects created in post-production.
The truck tower, smoke and lighting and other visual effects are all very much real. A behind-the-scenes film explains how they accomplished this amazing feat.
"It took about a month to design and build the tower and make sure it was safe to drive. Essentially, this was made possible thanks to the sturdy construction truck, Volvo FMX and its new 38-tonne bogie being able to carry the weight of the others.
But it also required a steady speed and course, accomplished by the Volvo Dynamic Steering technology and a skilled truck driver,” said Markus Wikström, an engineer at Volvo Trucks and part of the engineering team behind the tower.