In a cross-promotional effort, GM and LEGO teamed up to produce a full-sized replica of the Chevrolet Silverado made out of LEGO bricks—the LEGO Silverado.
The model is based on the 2019 Silverado 1500 LT Trail Boss and is the first full-sized Chevrolet car or truck built exclusively out of the iconic building blocks.
Reuniting to Promote the New LEGO Movie
The LEGO Silverado is the follow-up to GM and LEGO’s successful partnership from 2017 when GM built a LEGO Batmobile for The LEGO Batman Movie. The truck will be featured in the upcoming animated movie, The LEGO Movie 2: The Second Part, when it is released on February 8th.
“Chevrolet is once again thrilled to be working with Warner Bros. to integrate the brand and one of our most iconic products – Silverado – into ‘The LEGO Movie 2: The Second Part,’” said Director of Chevrolet Truck Marketing, Sandor Piszar.
“The themes of determination and teamwork in the new movie align perfectly with our Chevy brand values and we are sure that the all-new Silverado has the features, technologies and strength that would help Emmet, Lucy and their friends as they take on exciting new challenges.”
Remarkable Feat of LEGO Construction
In case you were not aware, there is such a thing as a specially trained LEGO Master Builders whose job it is to take on the most challenging designs and builds for LEGO models—and GM used 18 of them to construct the LEGO Silverado.
It took these builders over 2,000 hours to hand-select and place each individual piece—334,544 in all—of the bright red pickup truck; incidentally, the most common brick used in the model is red 2X8 stud brick, a mainstay of LEGO kits everywhere.
The truck model also features working lights and unique graphical detailing exclusive to the LEGO model.
Weighing in at 3,307 pounds, the LEGO Silverado was designed by LEGO Master Builders in the LEGO Group’s Model Shop, located in Enfield, Connecticut—where the truck was also assembled.