Tuesday, 04 December 2018 18:19

Subaru of America Prepares to Launch Its Certified Collision Center Network Program

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Enrollment in the Subaru Certified Collision Center Network Program opens January 1, 2019. Enrollment in the Subaru Certified Collision Center Network Program opens January 1, 2019.


In addition, we elected to use the Enterprise Rent-A-Car ARMS® (Automated Rental Management System) Automotive Suite to upload all of the collision center profiles. If a collision center already has an ARMS profile, the facility can link up to it.

Q: What is the cost of the program and what does that fee include?

A: There is a $3,200 annual fee that covers a one-year subscription to the AutoWatch web portal where a facility uploads its documents. An annual quality repair production audit is also included, as well as access to Subaru Technical Information System (STIS), which includes details about all of our repair procedures.


Included in the cost of the program, Subaru will also manage a facility’s KPIs, such as cycle time. If a shop is struggling in any area, we’ll work closely with employees to help them improve.


All participants will receive an initial welcome kit, a certification plaque, an indoor/outdoor banner, window clings, estimate sleeves and access to profit boosters, a website with downloadable marketing materials such as fliers, email/digital materials and logos. Collision centers will also be featured on www.Subaru.com and the ARMS profiles.


Q: What is the importance of uploading documentation to AutoWatch?


A: We feel it reduces some of a shop’s liability. A lot of the liability falls on the collision centers to prove that these repairs were done properly. That can be a huge burden. When all of the information is uploaded into AutoWatch, shops have some evidence to prove that they were really doing the right thing.


AutoWatch also provides real-time updates on vehicles for customers, which builds trust and helps them feel like a part of the process and secure in the work that the collision center is doing. It also offers the capability to track Customer Service Index (CSI). At the end of a repair, customers will receive a survey through AutoWatch where they can rate their experience and we can ensure the brand experience is being met.


Q: Does a shop need to be I-CAR Gold Class-certified?


A: Yes, a shop must be I-CAR Gold Class-certified, and no more than two positions can be held by any one person at a repair facility. I believe I-CAR has adopted this rule as well.

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