Today’s Collision Repair Centers
Location: Malden, Chelsea and
Company At A Glance...
Type: Collision Repair
Facility Employees: 65
In Business Since: 1989
Number of Locations: Three
Combined Production Space:
37,500 square feet (combined)
Body shops that are reluctant to come to the technology party can easily be left behind while early adapters can lap them and capture more repair work as a result.
When it comes to embracing the latest and the greatest, Bobby Cobb, the owner at Today’s Collision Repair Centers with three locations in Chelsea, Stoneham and Malden, MA, isn’t afraid to step up and change his operation for the better. He’s so forward-thinking and willing to use new technology, that Cobb might as well change his company’s name to Tomorrow’s Collision Repair Centers, because he knows the future is now and those shops that don’t change and adjust at a rapid rate, can easily be out-distanced by the competition.
To provide world-class automotive diagnostics services, Cobb proudly uses scanning systems made by Autel, a company that has been one of the planet’s leading manufacturers and suppliers of professional diagnostic tools, equipment and accessories in the automotive aftermarket since 2004.
Once Cobb decided to bring all of his automotive diagnostics inhouse, he began searching for scanners and an ADAS calibration system that would be reliable, easily updatable and user-friendly.
The company currently has six MaxiSYS MS906BTs, one MaxiSYS MS906TS and a MaxiSYS Elite to perform J2534 module programming, in addition to the Autel MaxiSYS Advanced Driver Assistance System (ADAS) Calibration tool package, to make sure all modern vehicles equipped with radar and camera safety systems are calibrated perfectly before leaving his shops.
Today’s Collision Centers relies on its Autel MaxiSYS Advanced Driver Assistance System (ADAS) Calibration tool package every day.
In a state where Direct Repair Partnerships (DRPs) are prohibited, Cobb has to do everything he possibly can to wow and retain each customer that comes through the doors. That’s why he stresses top tier customer service, pursues OE certifications and makes sure that his entire crew is thoroughly trained, which means that most of his veteran technicians are I-CAR Platinum.
Cobb has one Autel scanner in Chelsea; two in Stoneham and three in Malden, he said, to accommodate each facility’s production needs. “All of our body men can do pre and post-repair scans. One of them specializes in Tesla, because it requires more steps than the other OEs do,” he said. “We are proud to be the first collision repair company in Massachusetts to acquire the Autel MaxiSYS Advanced Driver Assistance System (ADAS) Calibration tool package, which is located at our Malden location. We used to have to transport some of our cars to local dealerships to get our diagnostics, especially with the newer models. But now we send maybe five percent of the cars we work on to the dealerships for diagnostics, so it’s very rare."
Today’s Collision Repair Centers has Autel scanners at all of its three locations in Chelsea, Stoneham and Malden, MA.
Taking cars to the dealerships for his diagnostics was a major hassle and something Cobb doesn’t miss anymore, he said. “The dealers are ten miles away, which means I have to tie up two people for nothing less than an hour to take the car there. Then, they may have the car for one to two days, so it really impacted our cycle times before acquiring these Autel tools.”
Autel really steps up when it comes to staying current and continually updating all of its OEM information, Cobb said. “They update themselves through our annual subscription, which is ideal. It really helps, because we work for the Port of Entry in Boston for Subaru, which means that we’ll be working on 2020 cars very soon. They get damaged in transport and we need our scanners to have the latest codes in there in order to repair these cars.”
Adam Landry, one of Cobb’s mechanical technicians is taking the reins when it comes to his Autel’s MaxiSYS Advanced Driver Assistance System (ADAS) Calibration tool package. “He is not afraid of this technology and is getting better at using the system every day,” Cobb said. “After a short training session, Adam was good at it, and if he ever has any questions, Autel’s support is excellent.”
Recently, Cobb invited half a dozen insurance adjusters to an informational and training class held at his Malden location and taught by Autel’s National Trainer/Commercial Product Sales Manager Michael Flink. “It was a real eye-opener for the adjusters and we got nothing but great feedback from them about Mike’s presentation,” Cobb said. “The main goal was to educate the adjusters about automotive diagnostics in general and how we use our Autel tools when we repair their customers’ vehicles. This way, they will know what they’re paying for and be able to describe diagnostics to their clients and fellow adjusters.”
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175 Central Avenue
Farmingdale, NY 11735
To read more auto body shop profiles from the October 2019 Shop & Product Showcase, click here.