CARSTAR Auto World Collision
Location: San Francisco
Company At A Glance...
Type: Collision Repair
Facility Employees: 17
In Business Since: 1993
Number of Locations: One
DRP Programs: Three
Combined Production Space:
17,000 square feet
He explains, “We decided to join CARSTAR because it grants us access to such a high caliber of collision repair industry professionals. There is no better avenue to get exposure to that level of knowledge and experience, and the willingness of CARSTAR’s team to share their expertise has made CARSTAR Auto World Collision a better facility.”
Although Wong admits that the process of advancing his shop to meet CARSTAR’s standards presented challenges, he adamantly insists that the benefits far outweigh those initial obstacles. “The immersion process was one of the most difficult processes our shop has ever gone through since it impacted every aspect of the business. We had to remodel the exterior and interior of our facility to meet standardization requirements as well as adhering to CARSTAR’s requirements for the continuing education and training of our staff,” Wong states. “But now we have better-trained technicians who are more productive, and in less than two years, we’ve tripled our profits.”
Wong adds, “After the compliance changes were made, it was easy to implement CARSTAR’s processes because of the commitment exhibited by the entire team at CARSTAR. The operations and field team were very committed to our success and coached us accordingly. Since our facility’s re-branding, we have doubled our business, and we expect to hit the tripled mark within the next six months – that is in less than 24 months since joining CARSTAR. In the same time period, the net profit at CARSTAR Auto World Collision has tripled due to increased sales and the CARSTAR procedures in place.”
The training provided to locations in the CARSTAR network is one of the most important advantages offered, according to Wong. “CARSTAR operations and field managers conduct very informative training with my team. The trainers are very hands-on, ensuring comprehension, and they visit us on a monthly basis to provide continuous training. CARSTAR also grants us easy access to training webinars through their web portal, CARSTAR University.”
Education is vital to a store’s success and continued improvement because Wong believes OEM certification will be key to the industry’s future. In addition to being an ICAR Gold facility and ASE-certified, CARSTAR Auto World Collision has received OEM certifications from Volkswagen and Subaru in addition to factory training from Audi, Porsche, Honda and Toyota.
While rebranding was definitely a growth opportunity for the shop, owner Jason Wong reports that net profits has tripled since joining the CARSTAR network.
Wong shares, “We are an OEM procedure driven repair center. OEM procedures are becoming increasingly more important in the collision repair industry as vehicles continue to advance. Repairers need to follow OEM manufacturers’ repair recommendations, including pre- and post-scan, recalibrations, structural sectioning, and replacement. In the future, we believe the automotive repair industry will be pushing for OEM certifications, and we want to be ahead of the game.”
As a CARSTAR network facility, CARSTAR Auto World Collision enjoys access to systems and relationships that have given them a leg up on other shops in the area. Wong said, “CARSTAR uses a management platform called EDGE which is integrated with CCC. It allows us to track important KPIs and workflow. We also have better access to vendor relationships which makes us more competitive in our market.”
Wong believes OEM certification is the industry’s future, and is grateful that CARSTAR provides all the education and training his team needs to stay competitive in the market.
At CARSTAR Auto World Collision, 17 collision repair professionals repair an average of 140 vehicles each month. The 17,000 square foot production space is outfitted with the industry’s best tools and equipment, including a Chief EZ Liner, Car-OLiner benchrack, Car-O-Tronic Vision 2 measuring system, four carlifts, a Genesis measuring system, and a variety of welders and other tools. The shop sprays with Sherwin-Williams.
Wong knows the success of his facility relies on the people performing the repairs every day, and he takes their opinions about the business very seriously. That’s why he asked for their input when he was considering the opportunity to join the CARSTAR network. Wong recalls, “We held a company meeting with all employees, and everyone at our company felt 100 percent sure about making the transition.”
“Now, my team can’t wait to come to work in the morning,” Wong continues. “Company morale has definitely improved since we joined the CARSTAR network.”
CARSTAR Auto World Collision also believes environmental awareness is imperative. According to Wong, “We use a waterless car detailing system to prevent contaminants from going into the water drainage system. We follow the San Francisco Department of Public Health Clean and Green Program.”
Community is also an important part of the CARSTAR network’s business model. The company’s charity of choice is supporting the fight against cystic fibrosis, which it designated over 20 years ago when a franchise partner’s granddaughter was diagnosed with the disease. CARSTAR also supports Military Appreciation Month, NABC’s Recycled Rides program, SkillsUSA, the Women’s Industry Network (WIN), and the It Can Wait initiative to discourage texting while driving.
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To read more auto body shop profiles from the October 2019 Shop & Product Showcase, click here.