A unique partnership has been created for students interested in covering the automobile industry from a multimedia perspective.
Dubbed "The Driving Force (TDF)," the Black Automotive Media Group (BAMG) sought out applicants to participate in a 10-week, virtual, field-credit internship comprising training and mentoring sessions.
Ten Lincoln University mass communications students were awarded internships with the BAMG and Audi of America.
The internship program evolved following a series of discussions between automakers and BAMG members this past summer. While those conversations began to improve the diversity and inclusion of African-American journalists covering the industry, an opportunity presented itself to help prepare the next generation of automotive media professionals.
“Lincoln University’s 'Learn. Liberate. Lead.' tagline has a clear distinction within this opportunity with BAMG, Audi, The Office of Internship Services and the mass communications department,” said Kolbi Calhoun, a Lincoln University graduating senior from California. "To be seen as a leader and to have an educational experience that shows me that I can be a future world leader is truly an amazing opportunity for a young African-American woman, like myself.”
The inaugural program will expose selected interns to careers as reporters, videographers, photographers and digital and social media influencers within the auto industry. Students will showcase their work on various platforms during the program, including vehicle review writing and production of YouTube-style videos, and liaise with industry executives from the many businesses supporting the industry.
“Awarded the opportunity to learn from Lincoln alumni in the field of mass communication and to work with Audi is a great way to finish my senior semester,” said Tatyana Livingston, a graduating senior from New York State.
For the winter/spring 2021 academic sessions, the BAMG follows the North Star to Oxford, PA, where the next internship program will be supported by Audi of America for students at Lincoln University.
“At Audi, we recognize that people of diverse backgrounds, including people of color, are underrepresented and undervalued within the automotive industry," said Tara Rush, chief marketing officer, Audi of America. "That is why we’ve chosen to...
...collaborate with the Black Automotive Media Group and Lincoln University to sponsor an internship program that will help introduce students of color to the exciting world of auto journalism.
"We believe that embracing diverse and unique perspectives is the key to discovering new and innovative solutions within the automotive industry and beyond.”
“The Black Automotive Media Group Internship Program is perfectly aligned with the university’s liberal arts student success model, ensuring that all students participate in co-curricular high-impact learning opportunities such as internships, community service and/or international experiences,” said Crystal Faison, director of internship services, Lincoln University.
The program is led by respected media experts Kimatni D. Rawlins of Automotive Rhythms Communications, Greg Morrison of Bumper2Bumpertv, and guest host automotive media journalists and publishers.
“Our collaboration with Audi of America and Lincoln University marks the second diversity-focused and academic program for BAMG that allows us to extend new opportunities to HBCU students," said Rawlins, a founding member of BAMG. "An internship with automaker Jaguar 25 years ago deeply influenced my pathway, ultimately leading to comprehensive experience and an extensive automotive career.
"So, to be able to create similar opportunities for African American interns with a strong interest in this field represents another opportunity to give back.”
“This brings my career full circle," said Morrison, a Lincoln University alumnus whose 52-year career in the industry with media outlets such as CNN, NBC, The Black Family Channel and others. "Many events in our country led to the awareness that Blacks are underrepresented in many industries, and BAMG is proud to have created the synergy between the auto industry, HBCUs and student media hopefuls.”
Source: Lincoln University