As America readies for the action of the field Feb. 7, Kia Motors America announced Feb. 5 an all-out blitz in support of America's youth, specifically those whose football dreams have been negatively impacted by the COVID-19 pandemic.
After 11 consecutive years of award-winning and thought-provoking ads in the big game, this year, Kia will focus on giving back directly to young people nationwide through a new charitable initiative in support of high school football programs across the country.
The first high school recipient is Woodrow Wilson High School in Camden, NJ. With 68 players on the team roster, in the fall of 2020, the Woodrow Wilson Tigers suspended their season due to budget cuts and social distancing mandates.
Additional high school football programs will be added to the campaign and announced over the coming weeks.
"Football is America's game, and this Sunday will provide the welcome break we all need from the pandemic. As we thought about it more, we realized Kia could use this as an opportunity to help high school players keep working toward their dreams of someday being on football's biggest stage," said Russell Wager, vice president of marketing, Kia Motors America.
"Kia is continuing to help young people in need get back some of their pre-pandemic lives. We admire the resolve and determination of the Woodrow Wilson Tigers and look forward to celebrating more extraordinary young people across the country who simply want to play the game they love."
Supporting high school football teams is the latest extension of Kia Motors' "Accelerate The Good" charitable initiative, which began in 2019 when the Great Unknowns Scholarship was established to...